“You can’t improvise a good cup of coffee!”. This said Vincenzo Donatiello who in 1922, with his wife Anna, opened in 1922 a Food&Coffee store in the suggestive and Historical Triggio district in Benevento.
At that time, people used to buy food in the open-air markets and there were very few coffee shops. That’s why the couple decided to call their Shop “La Bottega Nuova (the new store). The true innovation was the presence on the wood shelves, green coffee beans and few, rare and precious coffee blends made with the utmost care by Vincenzo. His son Giuseppe decided to work in this field: he later decided to specialize in roasting and producing coffee and in 1960 founded the Incas Caffè, marking out a course in the Great Italian tradition of specialty coffee.
Since its early stages, Vincenzo was clear about what were to be the foundations on which to lay the structure of the company: to produce a high-quality coffee expressing the best tradition of “Made in Italy”